B2B startups

[Hill Jorge]

Hey folks! I’ve launched a B2B product and now I’m stuck on the toughest part - finding real, paying customers. I’ve done the cold outreach, attended some online events, even ran ads, but it’s been pretty quiet. I keep hearing that lead generation companies can speed things up, but I’m not sure how they actually work for small startups. Anyone have real experience with this?

 

[Nelson Wyatt]

Here’s a great read that helped me figure this out: https://www.blockchain-council.org/info/how-lead-generation-companies-help-b2b-startups/ It explains how lead generation companies do more than just dump contacts into your inbox. In fact, they help B2B startups find their first 100 customers by identifying the right audience, building targeted lead lists, and running outreach campaigns that are actually personalized. They use both automation and human research to qualify leads, which means you only talk to decision-makers who have real buying intent.
The article also highlights that this approach lets startups save time, avoid wasting resources on bad leads, and scale faster without building an in-house sales team right away. The key is to choose a company that tailors its methods to your specific industry and product, instead of using a one-size-fits-all approach. Honestly, after reading it, I realized that a solid lead gen partner isn’t just a “nice-to-have” - it can be the difference between early traction and endless cold emails going nowhere.